Today’s Blogger in the Spotlight is Caz Makepeace of ytravelblog.. and she shares her 10 great tips on how to keep your blog relevant and popular, even as things start to get busy while you’re travelling..
There is nothing easy about travel blogging. It requires hours of hard work and dedication. There are certain strategies and ways you can approach how you operate your travel blog so you can have the success you desire.
Here are 10 simple and effective ways that you can improve your travel blogging.
1. Have a Bigger Blogging Picture
You should be thinking about your bigger picture from day one. Travel blogging should not be about short term goals.
Think very carefully about where you want to see yourself in two years’ time. Where do you want your blog to take you? How do you want it to provide you with an income?
Are you going on a year-long round the world adventure? What is going to happen to your blog once that has finished?
Let’s say your short term goal was to blog about your travels through India for six months, so you called your blog travelsthroughindia.com. What happens to that blog next year when you go to Africa?
Thinking about the bigger picture will enable you to make more effective decisions now.
2. Work on your mindset
You’ve followed all the blogging gurus step by step. Your website design is smashing, your keywords are in place, your content is up, traffic is coming, but you still aren’t getting the results the gurus are getting.
I can guarantee you that the one thing that stands between you and success is you. Success in blogging is 5% skill and 95% mindset and attitude. Most people skip the working on the mindset part.
Becoming a blogger means you have to step out from the job world into the entrepreneurial world. It is a very different way of thinking. If you don’t evolve into it you die.
Spend time every day working on your mindset. Learn from those successful mentors who have walked before you.
3. Write Often
The more often you write the better you will get and the easier it will be for you to find your authentic voice. It is your voice that will make you stand out from others.
The more often you write, the more pages will be indexed by Google and the more often those in the community will see you and so get to know your brand and story.
The more often you write, the faster you get at it and the more creative ideas will flow to you.
4. Write Diverse Content
Mix up your content. Don’t let it just be about providing information or highlighting travel destinations.
Incorporate things such as list posts or thought posts, highlight other blogs, include videos or host your own podcast. Mix it up.
The more diverse your content the more your readers will stick with you as they will know you have all the information and inspiration they need in various forms.
5. Build Community
Travellers are used to hanging out with other travellers. Think about when you are on the road, the people you are most communicating with and sharing stories and tips with are other travellers. It was the place we would always go to get most of our recommendations from.
Create a community around your blog that replicates the travel experience. Make it fun, light-hearted and a place for sharing.
6. Network With Others
Twitter is the most powerful networking tool. Use it as a way to connect with other bloggers, big brands and others within the industry. Your interactions need to be about building relationships not promoting your work.
Don’t discount those opportunities to network offline as well. Join travel groups and meet up with other people within the industry for coffee and a chat. Is there someone outside the travel niche that you could also network with?
It is amazing the doors of opportunity that can open up for you through networking and building relationships. Be friendly, be nice, share, and offer value.
7. Make your Blog Visually Appealing
Travel blogging is a competitive niche. There are many new travel blogs popping up daily. Having a visually appealing blog design is really important in order for you to stand out. Make sure your blog is easy to navigate, has fast loading speed and make it simple for your readers to connect with you.
You also want to make sure your posts have photos in them, preferably your own. Make them large and good quality. Photos tell a story and are what help people to imagine themselves at a place or get them excited to go.
8. Guest Post
Part of your travel blogging strategy should be guest posting on other sites. This is the strategy that helped us attract new readers and spread our brand far and wide.
You should be aiming for at least two guest posts a month and on blogs that are not just in the travel niche.
The key to guest posting is making it your best work. Else, why would someone want to follow you back to your blog? Make sure that you promote that post as much as you would if it was published on your blog, and reply to all the comments.
9. Provide value
This is just not in the content you provide to your readers and the community you build, but is also really important with other people that you work with.
A benefit of travel blogging is that you may be invited on press trips. Make sure you are honest in your reporting, but give your best work and provide value. Not only does this give bloggers a good name, but it opens up so many more doors for you for further work.
We are going on our third trip with Gold Coast Tourism in a couple of weeks because they love and trust the work we do.
We have also had lots of opportunities open up for us due to the value we provided whilst on the Qantas Great Crusade in New Zealand, and the glowing references we have from one of the biggest airline companies and PR firms in the world as a result.
10. Promote yourself
Ugh. You want me to do what??? This will turn people away as they will think I am so vain!
By allowing your own light shine you allow others to do the same. If you want to improve your travel blogging you have to learn to promote yourself and the great work you are doing.
No one else will do it for you.
And there are definitely nice ways to do it. I think of it as more celebrating the great things you are doing. And every one needs to celebrate more.
To make it easier on you, just work on promoting others more than yourself. Win win!
About this week’s guestwriter:
Caz Makepeace believes that life is all about the memories and inspires others to travel and make their life a story to tell at her popular, y Travel Blog and fanpage, with her husband Craig. They have been selected as a finalist for the Asia-Pacific Blog Awards for Best Travel Blog and have worked with brands such as Qantas, Ford, Tourism New Zealand and Tourism Australia. Follow them on twitter! @ytravelblog