The Empire’s Grand Launch

It doesn’t take me long to sniff out a new shopping complex.

Empire. You can spot it on the Federal Highway, a hulking, modern piece of architecture with that unmistakable red Empire Shopping Gallery logo. This cool, snazzy, upscale mall, also known as ESG, is a shopper’s paradise and it features a huge selection of local and international F&B outlets, fashion and retail therapy, plus health and beauty options.

Having been invited to the launch last week, I now know that ESG is owned by Couture Homes Sdn Bhd and is part of a freehold Empire Subang commercial development that includes the Empire SoHo, Empire Tower and Empire Hotel. Empire SoHo houses 210 home offices, while the Empire Tower is a 12-storey office block. Empire Hotel is stylish and is a terrific new option for business and leisure travelers. Anyway,  here are the launch photos!

Picture 6

The Hands Percussion Band drumming it up

Picture 8

Ribbon Cutting Ceremony – From left Miss Malaysia/World 2007 Deborah Henry, TV host Will Quah, Elaine Daly, Datin Jane Ng, Dato’ Sean Ng, managing director of Mammoth Empire Holding Sdn Bhd,  Danny Cheah, group executive director, Atilia, jazz singer, and Amber Chia

Picture 9

Dato Sean Ng giving his speech at the grand opening

Dato Sean Ng welcomed guests and spoke about how happy he was that in the short time
since April when the Empire Shopping Gallery had its soft opening, it is now more than 90
per cent occupied. “We have a steady crowd coming to the Empire Shopping Gallery not only
from Subang Jaya, Shah Alam, Klang and Puchong, but also from Kuala Lumpur and far-flung
places. They have heard of Empire, in such a short time.

Picture 10

Dato Sean Ng (second from left) with the golden lions


Genervie Kam, renowned electric violinist, does an amazing duet with Syafinaz entitled Summertime.


The elegant Syafinaz held the audience captive with her beautiful voice. She thrills the crowd with a Medley from Phantom of the Opera.

Oh yes, a wonderful launch to say the least. But back to the Shopping Mall. What else do they have here? Well, they have the only Tangs outside of Kuala Lumpur’s Golden Triangle, plus the first Fitness First Platinum gym that features a lap pool – for the hardcore swimmer like me! You’ll also find Jaya Grocer’s new concept outlet with a gourmet dine-in area, the all time favourite Popular Bookstore, Toys “R” Us, and LEX which carries the latest tech gadgets.

The Buzz at ESG

Front Facade (Tangs - Day)

Dig in: Food brings everyone together, happily! From choices in exotic cuisines to local favourites, dining will also be a class apart at ESG. Here, you’ll enjoy an extensive list of notable eateries that include Madam Kwan’s, Belanga, Rakuzen, Tarbush, The Loaf, Italiannies, Chili’s Grill & Bar, Sao Nam, Pasta Zanmai and soon-to-open Asian delights such as Ole-Ole Bali and Marutama Ra-men.

Dress up: ESG carries international fashion brands for clothings and accessories such as Ed Hardy, Guess, Dorothy Perkins, La Senza, Levi’s, Skechers, Evita Peroni, Charles & Keith and Florsheim, with well-loved local brands like Thomas Chan, Mitra by Bhaju, Muse by Alvin Tay and Dude & Duchess.

Shop, play, get fit: Special junior anchor tenants here — Jaya Grocer, Toys ‘R’ Us, Popular, LeX, Fitness First Platinum and Tangs – complement and enhance the lifestyle of modern, vibrant family-oriented consumers.

IMG_5080A haven for children: On the First Floor, ESG showcases a variety of fashion brands for children, such as Guess Kids, Poney, My Lil Ones, Pumpkin Patch, Chateau de Sable, Kidz World, Lovely Lace Baby, Cotton Club, Wonder Tots and Adams Kids.

The whole of Second Floor is for young children to stimulate their minds through play and where fun educational programmes and creative workshops hold sway with popular creative house such as My Favorite Art House, and soon-to-open outlets such as Play Go, Plaster Fun House, Wonderful e World and Dance Space.

I’m really glad I went for the launch. Got to go now, sorry, no time to chat as shopping awaits. Make sure you check out this spanking new mall if you are in the area! For more information , The Official Website

Empire Shopping Gallery,
Jalan SS16/1,
47500 Subang Jaya,
Google Maps


  • Sean says:

    syafinaz! i remember watching her as a judge on that tv singing talent show, one in a million! 😀
    yeah, empire seems like the mall that the good people of subang have long deserved! much better than summit usj and subang parade… i like how most of the eateries are conveniently clustered on the lowest two levels…

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